The Benefits of Home Staging

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Professional home staging, increasingly popular with homeowners trying to sell mid-range houses, can extend from simply rearranging existing furniture to repainting, replacing fixtures, and bringing in new furnishings. The goal: to highlight the house’s best features while making it as easy as possible for buyers to imagine themselves living there. Veteran real estate brokers interviewed by MONEY say that proper staging can speed the sale and often increase the price too. The key is to get it done right.

Start with an open mind. Home staging demands a psychological shift that many homeowners find challenging: thinking of your house not as your home but as a set. That means scrubbing away evidence that you actually live there. Your goal: the homey yet impersonal look of a Pottery Barn catalogue.

Find the right stager.  The ASP (accredited staging professional) designation is a plus — it indicates the stager has gone through some basic training — but it isn’t essential. Get names from realtors then review the stager’s online portfolio of before-and-after photos. Next, call homeowner references and ask how fast their homes sold after staging and whether they think the work helped.

Establish a budget and ask the stager to work within it.  Stagers typically charge $150 to $400 to walk through your home and give recommendations for each room. You can then execute the plan yourself or hire the stager to do it for an hourly fee, usually $100 or so, plus the cost of any new paint or furnishings. If you make big changes, costs can add up , but it can make a huge difference even when just using what homeowners already have.

Contact Mark Lackey today (404-886-8789) with Atlanta Housing Source to get Home Staging referrals and find out how he and his team can assist you with all of your real estate needs in Metro Atlanta – whether buying or selling in Gwinnett, Cobb, DeKalb, Forsyth, North Fulton, or Henry counties.

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